India: Direct marketing is crucial to farmers

May 19, 2017 at 1:04 PM , Der AUDITOR
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GUJARAT. Experts advise farmers to market the products themselves. This would not only lower the costs for agricultural products but also help the producers to increase their profits.

According to the vice agricultural director of Ludhiana experts are supposed to help the farmers in identifying and creating marketing strategies. This will give them a better idea of which products will profit their companies.

Cumin

The price hike has prompted the exporters to wait before purchasing cumin in the domestic market. They prefer more stable prices. Market participants expect demand from China and other countries to increase since supplies from Turkey and Syria are limited. The prices for cumin, A Grade rose to 2,850 USD/mt FOB.

Coriander

Imports from Russia have had a negative impact on the prices in India. Since the farmers are reluctant to sell thereby hoping to drive up prices and the export demand is increasing the traders, however, expect the prices to rise again. Arrivals from Gujarat and Rajasthan are currently guaranteeing a stable supply. The prices for coriander, Eagle 5% dropped to 915 USD/mt FOB this week.

Turmeric

The recent price hikes have deterred traders from purchasing turmeric in India. They are only purchasing what they really need. Arrivals are slowly becoming available in Sangli, Nanded, Basmat and Duggirala. Availability will be decisive for the price development over the next few weeks. The prices for turmeric, Finger Salem Double Polished rose to 1,135 USD/mt FOB.

Chilli

It is currently very difficult for the farmers to sell their products. The stocks in the cold stores are apparently so abundant that supplies will suffice for the new season. These large supplies prevented any price hikes that may have occurred through increased buying for Teja and S4. Chilli S4 stemless remained stable at 1,370 USD/mt FOB.

Cardamom

The rains in April are likely to prove beneficial for the crop. Although the new season normally starts in June, market participants reckon with an earlier start to the harvest. It is therefore small wonder that the buyers prefer to wait for the new crop, especially since the market witnessed a price increase for cardamom, 8 mm of up to 25,420 USD/mt FOB.

Black pepper

Imports from Sir Lanka are currently weighing on market sentiments: Demand is not strong enough to produce a noticeable impact. India is also facing fierce competition from Vietnam. Analysts reckon with steady prices and nominal decreases. Black pepper is currently being traded for 9,750 USD/mt.

 

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