Pistachios: TikTok hype gone mad

November 1, 2024 at 10:20 AM , Der AUDITOR
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ISTANBUL. As the candy bar Dubai chocolate has gone viral demand is up for pistachios. This has impacted supplies in Turkey.

Hype sparks run on pistachios

After going viral on TikTok demand has soared across the world for Dubai chocolate, a candy bar inspired by the Middle Eastern dessert knafeh containing a shredded phyllo pastry called kataifi and a sugary syrup called attar along with layers of cheese or pistachio cream filling. First produced by Dubai-based Fix Dessert Chocolatier the hype around this bar is posing quite a challenge for confectioners across Europe. Although keen to meet overwhelming demand, they are confronted with limited pistachio supplies.

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