Midsona acquires organic pioneer

May 4, 2018 at 10:48 AM , Der AUDITOR
Play report as audio

MALMÖ. Midsona AB has acquired the Davert GmbH, an important leader in the German organic food market. The transaction marks an important step in realizing the strategy of becoming one of the market leaders in Europe.

 

Davert remains a separate entity

As of 01 May, Midsona has acquired 100% of the shares of Davert at a price of ca. EUR 48,5 million. Davert remains a separate operational entity with Erk Schuchardt as CEO.

Founded in 1984 Davert has established itself as a successful pioneer in the Germany market for organic food and currently has about 150 employees. The portfolio includes convenience products, superfood and nuts as well as pulses and many more products. Over the last few years, the company has expanded its product range, relaunched a new brand and improved distribution channels. Investments were als made in production, logistics and administration. In 2017, sales amounted to approximately EUR 64 million.

Important synergies

Peter Åsberg. CEO of Midsona, is convinced of valubale synergies in declaring: “Davert’s product portfolio, market position, multi-channel customer base and its significant competences across the supply chain, from sourcing to production to marketing, are an ideal strategic fit for Midsona.”

Midsona is a leader in the Nordic market for organic foods, healthfoods and personal care and claims to be the Nordic market leader for organic dry products. Brands include Urtekam, Kung Markatta and Helios and Soma.

View related articles

Go to the News Overview
Nuts
Dec 22, 2023
AMSTERDAM/MANILA. With Houthi rebel attacks on vessels effectively blocking the Suez Canal cargo is delayed and freight rates have risen suspiciously fast. While Danone has denied reports of short-term supply chain delays, agri-food suppliers dealing in Asia and east Africa have issued stark warnings to their customers.
Alerts and Regulations
Apr 11, 2022
BRUSSELS. As part of the fifth major sanctions package against Russia, carriers from Russia and Belarus have been banned from crossing EU borders since Saturday. This is intended to hit the Russian economy even harder. However, there are some exceptions for the time being.
EU regulations
Sep 3, 2020
FRANKFURT/BRUSSELS. Talks over the possible introduction of a hydrocyanic acid limit for flaxseed for human consumption are currently underway throughout Europe. The Auditor has contacted the European Commission and a leading flaxseed trader in Belgium to find out more.
Alerts and Regulations
Apr 2, 2020
LUHANSK. A "Mundus Agri" correspondent, living in the Luhansk People's Republic, outlines the enormous impact the outbreak of the new coronavirus has on daily life. The first infection has only recently been confirmed. Measures to contain the virus are only starting to be implemented.