Hazelnuts: glimmer of hope for buyers

December 4, 2024 at 11:38 AM , Der AUDITOR
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ORDU. India is the next big market and marketing is underway to promote Turkish hazelnuts as a healthy snack. Speculations are rife in Turkey as to which way the market will turn in January. Buyers may have a small reason to hope.

Next big market India

With consumers opting for heathier snacks India is becoming an attractive market for Turkish hazelnuts. Marketing campaigns promoting Turkish hazelnuts as a healthy lifestyle choice are underway and a cooperation with Reliance Retail, India’s largest retailer, made headlines as Turkish hazelnuts will be placed in four retails stores across the country including FreshPik, Signature Fresh and Signature Plus along with Smart Bazaar. Turkey’s Exporters Association sees India as the next big market and has set an export target of 5,000 m

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