Burger King: hypocritical support for McDonald’s

November 5, 2020 at 10:14 AM , Der AUDITOR
Burger King Ad @obs/Unilever Deutschland GmbH/Burger King
Burger King Ad @obs/Unilever Deutschland GmbH/Burger King
Play report as audio

LONDON. Incredible but true. Burger King UK posted un unusual ad on social media accounts on Wednesday entitled “ORDER FROM MCDONALD’s” as tens of thousands of jobs are at stake in the UK hospitality sector. This advertising gag, however, not only urges support for other fast-food rivals, but also digs in.

Incredible ad

As England is heading for a second partial lockdown with restaurants, pubs and cafés ordered to close as of Thursday, Burger King has placed an unusual ad on Instagram, Twitter & co. The ad reads:

ORDER FROM MCDONALD’S

We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Creggs, Taco Bell, Papa John’s, Leon… or any of the other independent food outlets, too numerous to mention here. In short, from any of our sister food chains (fast or not so fast).

We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.

So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaways or drive thru. Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing.

Take care,

Team Burger King UK

Dismissed as “empty gesture”

Although Kate Nicholls, head of UK Hospitality, welcomed the solidarity shown by Burger King on NTV, UK media and Tweeter users have also condemned the fast food chain’s hypocritical stance and dig in at competitors in highlighting that Burger King’s Whoppers are best. The Guardian, for instance, quotes one Tweeter user, who replied by thanking the “multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious play at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck.”

In October, Nicholls urged the government for more support in warning of mass job losses. She urged that the stakes are high. Although industry research had anticipated 560,000 redundancies by the end of the year, there is a high risk that more jobs will be cut.

View related articles

Go to the News Overview
Company News
Feb 15, 2024
LUXEMBOURG. By issuing approval on 14 February chocolate and confectionary giant Ferrero wrapped up the 2022/2023 financial year particularly sweet. Turnover increased by 21% and the global workforce rose by 14%. While new Nutella products were rolled out in the USA, consumers in Europe had a taste for Ferrero-themed ice cream.
Company News
Jan 12, 2024
Dear readers, due to some cases of illness, the publication date of the first AUDITOR issue 2024 has been postponed to 19/01/2024. We apologise for any inconvenience caused.
Company News
Aug 26, 2022
CHICAGO. As Reuters reports the U.S. Department of Agriculture (USDA) had to retract faulty weekly commodities export data on Thursday morning that generated a high degree of uncertainty in the futures market and forced some analysts to have to issue embarrassing apologies to their clients.
Company News
Dec 24, 2021
SEEHEIM. The Mundus Agri team wishes you a relaxing holiday season and a good start to the new year. For this reason, CEO Jakob Megow would like to thank you personally.